Usability Testing
Usability testing allows you to create seamless user experiences with real-world recommendations that increase loyalty, dwell time and revenue
Why do you need usability testing?
Digital customers are 10 times more likely to come back to a website or app that matches their expectations, even if it means abandoning a previously loved brand or site. Increasing your customer-focused intelligence and test-sourced changes means that your internal teams get a more sophisticated understanding of your customer demographic and their digital expectations. Unlike automated or non-existent tests, our usability testing will also uncover graphical issues, inconsistent branding… any and all potential reasons for lower conversions are discussed with test candidates.
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Mammoth-AI’s Testing Process
Depending on your ultimate business goals, our consultants and testing team guide you through the 5 – 7 core steps in our fully managed and triaged process of testing:
- Understanding your goals
- Presenting the solutions demo
- Commencement of work scoping call
- Launching your test plan
- Fully triaged and evidenced feedback via our portal
Frequently Asked Questions
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